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PRH Acquires Wonderbly, One of the UK’s Fastest-Growing Independent Publishers and Leader in Personalized Gift Books

global.penguinrandomhouse.com – Wednesday June 4, 2025

Acquisition Underscores Penguin Random House’s Commitment to Innovation and Growth 

Penguin Random House, a leading global trade book publisher, has acquired Wonderbly, one of the UK’s fastest-growing independent publishers and the global leader in personalized gift books, including its Historic Newspapers business. The acquisition was announced today by Nihar Malaviya, CEO of Penguin Random House; Paul Kelly, CEO of DK; and Asi Sharabi, CEO of Wonderbly. Terms of the deal were not disclosed. 

Wonderbly will continue to operate independently within Penguin Random House, maintaining its entrepreneurial culture, brand identity, and leadership team. Asi Sharabi, Wonderbly’s co-founder and CEO, will remain in his role and continue to lead the business from its London headquarters. No changes are planned to Wonderbly’s locations as a result of the transaction. Together, the companies will collaborate on a range of new initiatives and publishing ventures designed at accelerating growth, expanding reach, and attracting new audiences.  

Founded in 2013, Wonderbly has pioneered a direct-to-consumer publishing model that blends proprietary technology with best-in-class creative, marketing, and print-on-demand production capabilities. With a catalog of over 150 personalized children’s and adult titles, Wonderbly has sold more than 11 million books in over 140 countries.

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