Literary Agents

Not long ago, authors were generally encouraged to stay in their lanes, writing-wise, in order to build name recognition and audiences. Not so anymore.

“We’re seeing more YA authors step into adult spaces—and when that move is intentional and well aligned, publishers are paying attention,” says Regina Brooks, president of Serendipity Literary Agency.

There might be more than one reason for the shift. “For certain genres—such as fantasy and romantic fantasy—the borders between YA and adult have seemed to blur,” says Peter Knapp, an agent and partner at Park, Fine & Brower. “We are finding we often have projects that might land on either a YA list or an adult list.”

Is category hopping only for high-profile authors? Not necessarily. “A strong voice and loyal readership can travel across categories, but it’s not a given,” Brooks says. “Even established YA names have to show that their adult work stands on its own. Brand equity can buy you creative freedom—but not a blank check. Publishers are still weighing risk, and they’re most receptive when the pivot feels organic and makes sense for the market.”

Do you have a brilliant idea for a book but need help getting it down on paper? GH has teamed up with literary agent Nelle Andrew from Rachel Mills Literary agency to give readers the chance to win valuable feedback on their writing, plus support in finishing their novel.

We’re after someone whose work is unpublished and is without a literary agent. Entries can be in any genre of adult fiction (not children’s or YA, short stories, poetry, drama or plays, or any non-fiction). The winning entry will be the one that grabs our attention, shows the most promise and leaves us wanting to read more.

First prize is £1,500, plus a one-onone, hour-long mentoring session with Nelle, and an extract will be published by GH online. Six readers will get written feedback from a literary agent. So get writing!

Romance and fantasy categories of books in the UK saw record sales last year, according to data gathered from more than 7,000 UK booksellers. Romance & Sagas, as they are officially categorized, increased from £62m in 2023 to £69m in 2024, while Science Fiction & Fantasy saw an even bigger bump – from £59m to £83m, the BBC reports. Both categories have seen these numbers skyrocket since the pandemic, growing year-on-year – back in 2019, romance’s sales sat at £24m, and fantasy at £29m.

We at Authorlink found a parallel boom in the US romance and fantasy markets, driven by the same cultural forces. While the reporting metrics differ—the UK often reports sales value (£) while the US tracks unit sales—the trends are strikingly similar.

Women under 35 years old make up more than half of romantasy purchases, figures show.

Literary agent Rebeka Finch, 28, told the BBC the “voracious” appetite among this demographic, largely driven by BookTok, reflects broader consumer habits. She likens romance readers to Swifties – Taylor Swift fans – known for owning multiple copies of the same album and wanting to feel a tangible connection to their favorite artist.

Income from audiobooks reached a record £268m in 2024, according to figures from the Publishers Association

Whether it’s plugging in to Benedict Cumberbatch reading Austen while doing the washing up or listening to Meryl Streep narrate Nora Ephron’s Heartburn on the way to work, the UK is increasingly getting into audiobooks.

Audiobook revenue generated by UK publishers rose by 31% between 2023 and 2024, with income from audiobooks reaching a record £268m last year, according to the Publishers Association (PA), the body representing UK publishers.

“We’re seeing a real demand for audiobooks given the unique way they fit into our increasingly busy lives,” said Debbie Hicks, creative director at The Reading Agency charity. “Audiobooks make reading more accessible, whether that’s for people with dyslexia or visual impairments, or simply those who struggle to find time to sit down with a traditional book.”

Many listeners value “the ability to multitask” that comes with audiobooks, added Hicks. “You can listen to audiobooks while commuting, exercising or doing chores. For young adults especially, audiobooks are a natural fit with how they live and read.”

Audiobooks have “soared in popularity over the past 10 years”, said Dan Conway, chief executive at the PA. “The same is true of podcasts, so clearly audio content in general is hugely on the rise.”