Publishers

This is a story about a book that just kept selling, catching publishers, booksellers and even its author off guard. In seeking to understand the reasons for the book’s unusually protracted shelf life, we uncover important messages about our moment in history, about the still-vital place of reading in our culture, and about the changing face of publishing.

The book is Sapiens, by the Israeli academic Yuval Noah Harari, published in the UK in September 2014. It’s a recondite work of evolutionary history charting the development of humankind through a scholarly examination of our ability to cooperate as a species. Sapiens sold well on publication, particularly when it came out in paperback in the summer of 2015. What’s remarkable about it, though, is that it’s still selling in vast numbers. In its first two and a half years of life, Sapiens sold just over 200,000 copies in the UK. Since 2017, when Harari published Homo Deus, his follow-up, Sapienshas sold a further half million copies, establishing itself firmly at the top of the bestseller lists (and convincingly outselling its sequel). Sapiens has become a publishing phenomenon and its wild success is symptomatic of a broader trend in our book-buying habits: a surge in the popularity of intelligent, challenging nonfiction, often books that are several years old.

Not so long ago, writing and publishing your own book was just a pipe dream for many of us.

It wasn’t so much getting the words down on paper which was putting us off.

It was more the expense of either finding an agent and a publisher or paying through the nose to print dozens of copies yourself which might have ended up unsold and gathering dust in the garage.

But that is resoundingly no longer the case. Digital publishing and online booksellers such as Amazon have been an absolute game-changer.

When Simon & Schuster announced in late February that it is canceling Milo Yiannopoulos’s book, Dangerous, many in the publishing industry reacted with a sigh of relief. The six-figure book deal that the right-wing provocateur landed at Threshold Editions, S&S’s conservative imprint, late last year caused a wave of criticism—from various factions of the media, the public, and the house’s own authors. And, though it’s still unclear what ultimately motivated the publisher to yank the book, the fervor that the alt-right bad boy’s deal caused put some on alert. Could other publishers be pressured into canceling books by controversial conservatives? Does the industry have a double standard for authors on the right? Does it matter?

Several years ago, as an aspiring novelist with stardust in my eyes, I used to spend most of my waking hours in Yahoo’s Books and Literature chatroom in the company of fellow aspiring writers. I clearly remember how one of the main topics of conversations used to be the number of rejection slips one had received on that particular day (or the previous week), agents/publishers who had requested a synopsis or proposal, and those who had just not bothered to respond. All of us were united by the looming sense of uncertainty, suspense, and the palpable realisation that the odds were firmly stacked against us.

Today, having spent more than seven years on the other side, first as a consultant and then an agent, I think many writers have wrong notions about rejections. While most books are rejected because of poor quality and incompetence (as they should be), there are several other factors that play a role in publishing decisions. And these affect “good” books too.