Traditional Publishing

Should you self-publish?

Over recent years there has been an explosion in self-published books, as it has become easier and easier to publish your book yourself. This poses writers with a new quandary: continue to pursue publication through the traditional means, or jump into the world of self-publishing? As the rejections from traditional publishers pile up it can be tempting to reach for the control and certainty of self-publishing. Should you give into the temptation, or stick to your guns?

Isn't it just vanity publishing?

Modern self-publishing is quite different from the vanity publishing of times gone by. A vanity publisher would often pose or at least seek to appear to be a traditional publisher, inviting submissions and issuing congratulatory letters of acceptance to everyone who submitted – only slowly revealing the large fees the author would have to pay to cover the cost of printing the books.

Once the books were printed, the vanity publisher would deliver them to the author then cut and run. The author would be left with a big hole in their pocket and a mountain of boxes of books that they would be unlikely to ever sell a fraction of.

Modern self-publishing, on the other hand, is provided not by shady dealers but by some of the biggest companies involved in the publishing industry, including Penguin and Amazon. It doesn't have the large fees that vanity publishing did (depending on the path you choose and your own knowledge and technical ability it can cost almost nothing to get your book published); it does offer a viable means of selling your books (they can appear on the biggest bookselling websites around the world); and it doesn't leave you with a house full of unwanted books, because modern technology means that a copy of your book only gets printed when it's actually ordered.

That isn't to say that there aren't still shady characters out there trying to take advantage of authors' vanity by charging them enormous fees for publishing a book that stands very little chance of success, but it does mean that self-publishing – done right – can be a viable and cost effective way of an author taking their book to market.

The benefits of self-publishing

The main benefit of self-publishing, of course, is that the author gets control of whether their book is published or not. There is no need to spend years submitting to countless agents and publishers, building up countless heartbreaking rejection letters, and possibly accepting in the end that your dreams of publication will never come true – you can make them come true.

And this need not be pure vanity on the author's part. Almost every successful book – even such massive hits as Harry Potter – usually build up a string of rejections before someone finally accepts them. The professionals that authors rely on when going through the traditional publishing process – the literary agents and the editors – are often, it seems, just not that good at spotting what the public are going to buy. How many potential bestsellers might languish forever in the slush pile, just because agents and editors fail to spot them? What if your book is one of them? The traditional publishing process forces you to rely on the good judgment of others, but the self-publishing process enables you to sidestep that barrier and take your book directly to the public, so that readers can decide for themselves.

self-publishing also allows you to keep control in other areas. You won't have an editor trying to change your text, and you'll have complete control over what kind of cover your book receives.

Finally, with no publisher or team of editors and accountants taking their slice, you'll probably get to keep a lot more of the retail price of every book you sell. So if you can sell the same amount of books as if you were traditionally published, you'll stand to make a lot more money.

The drawbacks of self-publishing

While self-publishing can guarantee that your book will be available for sale, it cannot guarantee that it will actually sell. Your self-published book will probably have a much lower chance of achieving significant sales than if it had been published traditionally, because it will lack the support that a mainstream publisher could bring. You will have no marketing support, no established position in the marketplace, and no PR – unless you do it yourself. You will have to arrange your own book tours; you will have to do your own sales pitches; you will have to set your own pricing structure; and you will have to manage your own accounts and tax affairs. If you're selling through Amazon or Smashwords or Apple (and if you're not, then why did you bother self-publishing in the first place?) you're going to need to fill in the relevant forms with the IRS (the US tax office) – whether you're a US citizen or not. If you're not a US citizen then you'll have to register with the IRS and complete the necessary tax forms, and potentially other forms for claiming treaty benefits so that you don't get taxed twice (in the US and your home country). And then of course you'll also have to register for tax purposes in your home nation and complete your own tax return there (though you would also have to do this as a traditionally published author).

It can all get very complicated, very confusing, and very lonely. Instead of being able to just be a writer you can find yourself writing less and less and becoming more and more embroiled in the business of publishing a book.

And while it's great to have control over your text and your cover, you'd be ill advised to ignore the value that professionals such as editors and cover designers can bring. It's tempting to think that you don't need an editor – that you've checked the book and had a friend or family member check it too, so it's probably fine – but a professional editor brings a totally different mindset to the process and will check things that won't have even occurred to you and your reader. Without a professional editor, you will almost certainly end up publishing a book which is full of embarrassing mistakes, and trust me – there is no feeling quite as deflating as opening up the first copy of your freshly printed book to see an obvious error jump out – or, even worse, to have it pointed out in an Amazon review, for all to see.

The cover is also incredibly important. Whether for sale on the shelf or on a website, the cover is normally the first point of contact your potential reader has with your book, and will cause them to form immediate opinions about it. A good cover can help a book sell well, but a bad one can kill its chances – and all too often self-published books have amateurish covers that will have readers flicking past them without a second glance.

Finally, the financial benefits of self-publishing can often be illusory. For starters, getting a higher proportion of the retail price is pretty irrelevant if you don't sell any copies. Fifty per cent of nothing is still nothing. Far better to have 15% of something. And then there's the advances. Advances are up-front payments made by traditional publishers to authors, which are off-set against future royalties. So, an author might receive a $5,000 advance before their book is published. When the royalties start coming in, the publisher keeps the first $5,000 to off-set the advance. The good news for the author is that if the book flops and doesn't make $5,000 in royalties they still get to keep the full advance. In an uncertain profession, the security of an advance can be invaluable for an author – and of course it's not something available to self-published authors.


self-publishing can seem like a tempting shortcut to publication, but in reality it has its own challenges and difficulties. For the moment at least, traditional publishing still offers you the best shot of not only financial success, but also quality of life as a writer. With other people to handle all the other elements of publishing, you get to concentrate on doing what you love.

So we think that writers should always aim for traditional publishing first. It might be a long shot, but if it works then you stand a much better chance of being successful. If you don't manage to get signed by an agent or a publisher then you still have the option of self-publishing, but make sure you don't get tempted to resort to self-publishing too soon – most agents and publishers won't consider self-published works, so this is a one-way street. Once you've self-published your work, you probably won't be able to change your mind and go back to the traditional publishers with your book unless it becomes a huge hit without them. It's therefore important that you exhaust all your traditional publishing options before making the leap to self-publishing. Be prepared for this to take perhaps a few years (lots of agents and publishers can take six months just to respond), and make sure you've submitted to everyone you can on both sides of the Atlantic (publishing is a global game these days, and you need to concentrate on the two main centres of English-language publishing (New York and London) equally) before you make the decision to self-publish instead.

However, once you have exhausted all options for traditional publishing, modern self-publishing does offer a genuine alternative path to success, and there are a growing number of self-published authors who have managed to sell millions of copies of their books. If you don't think traditional publishing is going to be an option, we definitely think you should give self-publishing a shot.

For directions on your path through the traditional publishing process see our Writers' Roadmap.

If you're sure you've already exhausted all your options for traditional publishing then take a look at our self-publishing Roadmap, for guidance on how to get started on your self-publishing journey!