A major book publisher announced a change. The industry freaked out.

For the past few months, publishing has been consumed with debate over that ever-divisive topic: blurbs, those breathless little testimonials from other writers that appear on the back of a book’s cover, which hardly anyone likes to write and even fewer people like to ask for.

One big author and one major publisher announced within weeks of each other that they were through with the practice of blurbs, and the resulting conversation threw publishing into a tizzy. In the process, it provided a new lens on who has access to clout and resources in an increasingly precarious industry.

Authors traditionally set out to procure blurbs after their books have been accepted by publishers and gone through the editorial process, but before the books have been finalized, typeset, and printed. At that point, some combination of author, editor, and publicist reaches out to other writers, ideally famous ones, and ask them to read the manuscript and write a few nice words to go on the back of the published book.

To read the full article on vox.com, click here