Bloomsbury boss hails ‘publishing phenomenon’ Sarah J Maas as shares hit record high

The boss of Bloomsbury Publishing hailed author Sarah J. Maas as a “publishing phenomenon” as it revealed its revenue and profits are set to be “significantly ahead” of expectations.

Fantasy writer Maas’s popularity on Tik Tok is set to push Bloomsbury’s profits beyond £40 million, and has helped send shares in the Harry Potter publisher to an all-time high. More than half a million videos featuring the hashtag #SarahJMaas have been posted on Tik Tok, attracting a combined 3.3 billion views.

Bloomsbury said it would invest more in fantasy following the success of her books, with the most recent release - House of Flame and Shadow in January - being an especially big hit. 

Boss Nigel Newton, said: "I am overjoyed to report an exceptionally strong period of trading, principally driven by the increasing demand for fantasy fiction.

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