Romance publishers to launch string of 'spicy' books aimed at TikTok users

The popular romance publishers Mills & Boon are set to launch a string of "spicy" books targeting TikTok users.

From 2024, two titles will be released each month under the umbrella series, named Afterglow, starting in January.

Afterglow will offer “a trend-led, trope-filled list of books with diverse, authentic and relatable characters, a wide array of voices and representations, real world trials and tribulations, all the tropes you could possibly want," says Katie Barnes-Wallis, marketing director at Mills & Boon.

This includes "small-town settings, fake relationships, grumpy versus sunshine, enemies to lovers - and all with a generous dose of spice in every story”.  

According to the Mills & Boon website, it sells a romantic fiction book every ten seconds, but it's yet to capture the hearts of contemporary readers.

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