Children/YA Sales Rose, Adult Sales Fell in October

Sales in the children/young adult category jumped 20.9% in October over October 2018, according to the Association of American Publishers’ StatShot program. The increase was led by the performance of Wrecking Ball, which helped lift sales of hardcovers, where sales rose 29.3% over October 2018. Sales of paperbacks increased 21.7%. For the first 10 months of 2019, sales in the children/young adult segment were up 9.9% over the comparable period of 2018.

Sales of adult books did not perform nearly as well as children/young adult. In October, sales fell 3.7% as sales of all formats except trade paperback (up 3.2%) and downloadable audio (ahead 16.3%) fell. The mass market paperback category had a particularly bad month, with sales tumbling 38% compared to October 2018.

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