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'A Plague on the Industry': Book Publishing's Broken Blurb System

esquire.com – Thursday September 7, 2023

Do authors actually like the books they endorse—or even read them? Writers, literary agents, and publishing workers take Esquire inside the story of a problematic "favor economy."

When an author I’d worked with a decade ago at Simon & Schuster emailed me asking if she could send over an advance copy of her new novel, I of course said yes. But what really got me to read her book over all of the many unread books in my apartment was this quote from mystery writer S.A. Cosby on the cover: “Polly Stewart's The Good Ones is a fantastic achievement. A classic Southern Gothic tale told through the prism of modern-day sensibilities. Not to be missed.”

Having been unable to stop thinking about Cosby’s heartbreaking thriller Razorblade Tears ever since I read it, I inherently trusted him to guide me to my next great summer read (spoiler alert: he was right).

That quote from Cosby is what’s known as a book blurb, or more commonly, just a blurb. These endorsements from other authors or relevant notables are included on book covers, press releases, bookseller letters, and other promotional materials both before and after publication. Requests for blurbs are commonly made author-to-author or otherwise put into motion through their editors or agents ahead of publication, as soon as the manuscript is ready to send out—the earlier, the better.

On their surface, book blurbs seem fairly innocuous, but in reality, they’re a small piece of the puzzle with a big impact—one that represents so much of what’s broken within the traditional publishing establishment. Blurbs expose this ecosystem for what it really is: a nepotism-filled system that everyone endures for a chance of “making it” in an impossible industry for most. To borrow a phrase from Shakespeare enthusiast Cher Horowitz, “Blurbs are a full-on Monet. From far away, they’re okay, but up close, they’re a big old mess.”

 

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That best-selling romance book? It might be based on fan fiction

marketplace.org – Thursday September 7, 2023

Romance novels do big business for the publishing industry, and there’s a new source for those books going mainstream. As Elizabeth Held wrote in Vulture, publishing houses are looking to the world of fan fiction for new writers, converting their already-popular fanfic into books.

“Marketplace” host Kai Ryssdal spoke with Held, a self-proclaimed “avid reader” and writer of the book recommendation newsletter “What to Read If.” The following is an edited transcript of their conversation.

Kai Ryssdal: So for those who aren’t familiar with the world of fanfic, which includes me, by the way. What kind of stories do you find out there on, for instance, the site you talk about in this piece called Archive of Our Own?

Elizabeth Held: So fan fiction is kind of a giant, underground community that’s starting to pop up anywhere. So a lot of the stories you find on Archive of Our Own, which is also referred to as AO3, are love stories featuring characters from all sorts of different books and movies. A lot of “Harry Potter,” Marvel and “Star Wars.”

Ryssdal: So, let’s talk about a couple of things here. First of all, the business case for this, the “Marketplace” reason we have you on this podcast, is that literary agents are now finding their way to fan fiction authors. As opposed to the other way around, which is usually authors have to go screaming and hurting and crying to find a literary agent. What’s up with that?

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This sinister censorship agenda in the publishing world should trouble us all

standard.co.uk – Wednesday September 6, 2023

Hard on the heels of the news that Ian Fleming’s publishers have “edited” its new edition of the James Bond novels to coincide with the 70th anniversary of Casino Royale (a cracker) to omit some non-current references to race, there arrives a new version of James Bond. On His Majesty’s Secret Service, by Charlie Higson, is Bond as a sensitivity reader might have created him.

As The Spectator reviewer observed, “our hero has somehow become the modern age in arms, a Centrist Dad with a sidearm.” Instead of bad Bond, we get 21st century Bond. Whaddya know? He’s rubbish.

The problem with the censorship of contemporary publishing is twofold: one is that it happens upstream, at the commissioning, writing stage of a book.

The other is that when it comes to the censorship of existing authors, it’s like additives in foodstuffs; you have to read the small print to find it’s there. So, with the edited Bond, you have to be bothered to read the publisher’s note that “This book was written at a time when terms and attitudes which might be considered offensive by modern readers were commonplace”. If you’re buying it on Amazon, what chance that you’ll know that you’re getting an expurgated version? What you actually need is a big fat sticker on the front saying: CENSORED.

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The Best Global Magazines for Growing Writers and Artists

theteenmagazine.com – Saturday September 2, 2023

Scrolling on Instagram for several hours at a time, to try and get your work recognized? I might have the perfect way for you to get your work recognized while saving your time, simultaneously! Often, the best way to get your creative work to as many people as possible is by submitting to growing magazines.

Yes, it may seem like doing so won't do much good to your work, but trust me, growing magazines are the ones that will eventually rise to the top. With eye-catching aesthetics and magnificent formatting, global magazines are the perfect opportunity for growing writers and artists to showcase their excellent work to the WORLD!

I have personally submitted to a few global magazines myself, such as the Curio Cabinet Magazine and the Poetic Reveries. There is nothing that can match the happiness a writer gets when they see their name in a published magazine with several other talented writers.

Not only is it a great feeling, but it allows you to feel so much better about your skill and, if anything, rejections only strengthen your perspective! At least that is what my major takeaway from reaching out to these thriving magazines was and I hope you, too, step outside of your comfort zone and try these growing, youth-led poetry and art magazines out!

So, here they are, the top five thriving global magazines from the ever-trending platform for skilful, creative and outstanding writers and artists, Instagram.

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My children’s book about India was rejected because I’m white

whyevolutionistrue.com – Saturday August 26, 2023

As you may recall, several years ago I wrote a children’s book called Mr. Das and his Fifty Cats. In 2022, I mentioned it (and my travails finding a home for it) here, where I gave a brief description:

“Mr. Das and his 50 cats”  [is] a fictional work that is actually based heavily on a real person: Birendra Das, one of India’s most famous sweetmakers (his business, K. C. Das and company, is famous in Kolkata).  I stayed with Mr. Das in Bangalore (now called “Bengaluru”) to do “field work” observing his life and his cats, and found that he indeed had around fifty cats, whose names I learned. Around these facts—and the knowlege that Mr. Das took all of those cats in as strays—I wove a fictional tale about the cats invading the factory in times of famine and eating all the milk, cream, and yogurt. (Indian sweets are heavily laden with sugar and dairy products.) The story of how that led to the closure of Mr. Das’s sweet business, and then how the cats fixed the situation in the end, is the subject of my book.

I quite liked the story, as did others, including parents of small children and school teachers to whom I vetted the book (the story is meant for kids from about first to fourth grades).  I got a lot of good suggestions before it arrived at its final incarnation.

Eventually, on the advice of my agent (who doesn’t handle non-science books),  I sent the manuscript to a well known agent in England, who worked with a very famous illustrator. They both liked the book a lot and agreed to provide illustrations, which, given the fame of the illustrator, would almost guarantee publication.

I got a few illustrations, but then: radio silence. This lasted for months, and every six months I’d email to ask what was going on.  I’d get some reply that finding a publisher was still in the works.  Then, more radio silence.  This went on for several years, and I grew increasingly depressed.

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Literary Agents - Unfit For Purpose?

dailykos.com – Saturday August 26, 2023

Like many authors, I’ve long wondered what added value agents add to the publishing industry. Disclaimer: I have never had an agent, and I value Independent Publishers.

I shall not mention this agent’s name and I will paraphrase what she wrote to the Twitter (X) Writing Community. So it wasn’t a personal reply, this counts as an announcement.

She said that when a writer is passed over by an agent, the writer shouldn’t assume it was a quality of prose issue. And that she just passed on a “most delightful, well-written manuscript”. One that she felt sure was going to sell. 

An agent’s job is to sell books to publishers. Some also edit. Let’s think for a moment about the art of selling. (Disclaimer: ex sales manager.) If I am trying to sell a product, I don’t give a damn whether or not the salesperson “falls in love with” or “has a special spark” about it. No, I want him to make his quota, preferably more.

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Where are today's modernists?

thebookseller.com – Wednesday August 23, 2023

A hundred years ago modernism was reinventing the rules of poetry with linguistic innovation and experimentation, pushing readers into a new relationship with the world via the word. Poets found fresh ways of expressing through style and form and publishers provided the engine room to connect their work with readers. So, what happened to this populism of the difficult? Today this tradition of experimentation has moved into underground channels where some of our most dynamic poets are creating incredible work, outside the earshot of major publishers.

Last year saw the centenary of The Waste Land. There were Eliot-themed events and even a festival called fragments, which took place across twenty-two City of London churches. The 1923 centenary should also be celebrated as a century ago this year was an incredible year for poetry. Wallace Stevens published Harmonium, his first collection of poetry completed at the age of 44. Stevens’ work brought a striking philosophical angle to modern poetry, demonstrating that everything that poetry could do existed in the imagination; not the world as it is, but as the mind – and language – perceives it. 

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Self-Publishing Update

By G. Miki Hayden
Instructor at Writer's Digest University online and private writing coach

firstwriter.com – Monday August 7, 2023

According to an April 2023 survey by the (UK) Alliance of Independent Authors (ALLi), income of self-published authors increased substantially in 2022 over 2021, coming in at a median amount of $12,749, a figure actually higher than those of authors at traditional publishers. The 2,200 respondents to the survey were from all major English-speaking countries (with more than half from the U.S.).

A quarter of those replying had released their first book in 2020, while 60 percent reported first publishing in 2015-2022. Over half said they’d published more than 10 books on their own, while 20 percent had published more than 30 titles. Romance, fantasy/sci fi/speculative, and crime/thriller/detective novels were by far the most prevalent genres in which self-publishers were active.

Author M. J. Rose may have started the drive to self-publish, or some of it, when in 1998, she self-published her erotic-suspense novel Lip Service about the world of phone sex, a novel that had been rejected by all the agents and publishers she’d queried. Online, she sold 2,500 books (which is quite a lot), and the novel was after that acquired by Pocket Books. Other authors jumped into the self-publishing arena, or tried, and later Rose said, “I couldn’t do it now.” She did it because then the field was ripe and not yet harvested. However, Rose did set a model for other authors to imitate; and following persistently, some authors flourished. Not all thrived, however, and though self-publishing became and stayed “a thing,” the niche not too long after seemed to have lost its luster.

But now, something appears to be going on. Authors are self-publishing again. Some are bringing out their backlists, and others are simply spending a little money and getting into the game. I talked to four self-publishing authors. See if you can identify with or be inspired by any of their paths.

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‘I can’t stress how much BookTok sells’: teen literary influencers swaying publishers

theguardian.com – Sunday August 6, 2023

TikTok recommendations are driving sales and launching authors’ careers as the social media app continues to reshape the industry

The famous Waterstones in London’s Piccadilly is a modernist/art deco building. It started life as a menswear store and has the feel of that sort of traditional shop that is fast disappearing. But this bookshop, like many others, is enjoying a very modern sales boost from social media.

Groups of teenage girls regularly gather here to buy new books and meet new friends, both discovered on the social media app TikTok. Recommendations by influencers for authors and novels on BookTok – a community of users who are passionate about books and make videos recommending titles – can send sales into the stratosphere.

But while very much an online phenomenon, BookTok is having a material impact on the high street, with TikTok now pushing people to buy their books from bricks-and-mortar booksellers through a partnership with bookshop.org, which allows people to buy online and support independent bookshops at the same time.

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How to Pitch an Article to a Magazine

omegaunderground.com – Friday August 4, 2023

As a writer, you want to get your words in front of as many readers as possible. But this can be challenging when the competition from other writers is so great—to say nothing of the competition from other media like TV, social media, and smartphones.

But you must start somewhere. And one of the best ways to get your name out there as an author is to pitch articles to magazines.

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