Want to Succeed in Self-Publishing? Have a Plan: Tips from an Indie Author

E.C. Murray considers her first book, the self-help titleLife Kind of Sucks, an experiment in self-publishing. So when it came time to release her second book, the memoir A Long Way from Paris, she decided to do things differently, leveraging her experience and embracing all aspect of the self-publishing process. Murray quickly realized how demanding the indie route could be: handling distribution and marketing is “time consuming…even with a publicist who arranges visits. I need to follow up with press releases, event calendars, and so forth.” An important part of Murray’s indie strategy was sending A Long Way from Paris out for review. Her efforts paid off: Kirkus named her memoir a best book of 2014 andPublishers Weekly called it “Rich with history…substance…[and] relatable.”

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