You wrote a book! Now make a viral TikTok about it.

Authors can no longer succeed in their craft by writing alone. They must embody multiple roles: writers, publicists, digital marketers, and social media managers. They must be rabid in their self-promotion and steadfast in their personal branding. They have to produce viral tweets, create viral TikTok videos, and optimize their Instagram accounts so that they can get paid to do the work they want to do. 

In 2023, writing a book is the easy part.

That's not to say that self-promotional branding is a novel concept for writers. In the 18th and 19th centuries, authors pulled off some wild stunts to build their brands in newspaper column inches. In the 1920s, Virginia Woolf went shopping with Vogue. Ernest Hemingway did photo ops on safaris and fishing trips. John Steinbeck posed for beer ads. And beyond that kind of classic self-branding, promotion in the 1900s involved a significant amount of personal networking. Anne Sexton, for instance, became a literary star not only because she was an exceptional poet, but also because she was the daughter and wife of salesmen and excellent at self-promotion, as Joy Lanzendorfer pointed out in LitHub. Sexton, who won the Pulitzer Prize for poetry in 1967, tried aggressively to get her work seen. She was ambitious, sending her poems to dozens of publications at a time and hunting down poets she admired, flirting with them, and then demanding they mentor her. 

To read the full article on mashable.com, click here