Bookselling Requires a Great Query Letter & It's Harder Than It Looks
bleedingcool.com – Monday May 25, 2020
The query letter is a single page—usually closer to half a page—whose purpose is to explain who the writer is and what their book is about. As Hodapp says, the letter has one goal: to get the agent to request the full manuscript, "period." It's harder than it looks. Agents receive thousands of letters and only respond to a small fraction.
Hodapp spent time explaining so many ways a query can go right or wrong. She talked about "comps," or comparative titles, the one or two existing books that the author's book is most like. Sometimes authors are afraid to mention comps because they don't think the comparison is close enough, or they mention too many– just another example of a challenge the author has to navigate to get the agent's eye. She also talked about tone, how authors can let emotions curdle a letter into a sort of complaint email, which defies the purpose of trying to get a follow-up. Hodapp frequently presents on writing and querying, and her advice is invaluable.
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