"Your main character doesn’t need to be perfect but they must be relatable": Brilliant writing advice from a top literary agent
goodhousekeeping.com – Saturday June 28, 2025

As the literary agent to some of the best writers around - Sara Collins (winner of the Costa Debut fiction award), Jing-Jing Lee, Jennie Godfrey, Bryony Gordon and Candice Carty-Williams are among her clients - Nelle Andrew knows pretty much everything there is to know about what makes a good book. Here she shares some of the best writing advice from her 20 year career.
1 Creating believable characters
The characters should drive the story, not the other way around. Make your main character compelling, with flaws, desires and agency. Readers should care what happens next because they care about who it’s happening to. I fall in love with the voice first. If the voice doesn’t hook me, I won’t keep reading, so ensure your narrative voice is distinctive, confident and consistent. Your protagonist doesn’t need to be perfect, but they must be relatable and motivated. Avoid stereotypes: nuance and specificity will set your characters apart.
2 Show, don’t tell
Avoid overly expositional writing. Every sentence should serve a purpose – either to develop a character, advance the plot or build atmosphere. Use action, dialogue and internal thoughts to reveal emotions and themes. Avoid telling the reader what to feel – let the story, and the characters within it, evoke feelings. And don’t overwrite; clarity, rhythm and authenticity matter more than big words.
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