How these San Diego kids books beat out bestselling authors like James Patterson, Anderson Cooper

Silver Dolphin Books, a San Diego book imprint you’ve probably never heard of, tucked into a Sorrento Valley office park you’ve likely never driven by, is behind three of the country’s most read books. They have a profound theme: the strength of human connection. They have sold millions of copies, everywhere from Target to Costco to indie booksellers and they have millions of views on TikTok.

Two of those titles just beat James Patterson, Barbara Kingsolver and Anderson Cooper on USA Today’s Best-selling Booklist.

Their target audience: babies. Sample titles: “You’re My Little Baby Boo,” “You’re My Little Pumpkin Pie,” and the book that started it all, “You’re My Little Cuddle Bug.”

If you are familiar with the “You’re My Little” book series, then you know exactly why tiny humans and their parents love them. If you are not, here is a quick primer: These are board books (with thicker pages) designed for kids under three about all sorts of babies (ghosts, butterflies, pumpkin pies) and their parents or caregivers. The pages have smooth cutout shapes perfect for fat little fingers to grab. The rhymes are easy. The illustrations are adorable — think the roundest eyes and rosiest cheeks and the smiliest smiles. Each book delivers a heartwarming message in about 100 words.

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