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How to hook time-poor readers: 16 tips for publishers, booksellers and authors

thebookseller.com – Wednesday July 18, 2018

I’m a mom of four kids, and a book lover. These two facts don’t typically mesh too well. For years, the only time I could find to read was when I finally crawled, exhausted, under my covers at night. It would sometimes take months for me to get through even a short, mindless read. Many nights I’d have to backtrack a few pages because I couldn’t even remember what I’d read in my half-dazed, zonked state the night before. Short chapters were my savior.

It got to the point where I felt guilty buying books because I would never get through any of them. My book-buying slowed down, despite my interest in new releases. I felt like a book failure! In my most stressed out, time-short kid-raising moments, I needed to escape into someone else’s story more than ever, yet couldn’t figure out when and how to do it, or even what to read. And in today's frantic, information-overloaded world, I don't think this issue is restricted to moms.

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