Russell Smith: Why publishers think pink for book covers

It has just occurred to me that my last four books, all works of fiction, have had an image of a woman on the cover. The books, however, largely represent masculine points of view. One of the books is even called Young Men. It still has a beautiful girl on the cover.

The reason for this repeated imagery is simple and economic: Most readers of fiction in North America are, by a wide margin, women. The books are being marketed to them.

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