Digital isn't dead for book publishers - we're just waking up from the first hangover
thebookseller.com – Monday August 21, 2017
In 2010 Steve Jobs announced another killer product that would propel tech companies, publishers and consumers into an exciting new era. The iPad launched tablet devices into the consumer consciousness in a way which few would have believed possible at the time. Now with over 40% of the worldwide population believed to own at least one tablet and 91% a smartphone, smart devices are here to stay.
So why did so many book apps fail to work?
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