‘Golden age’ of self-publishing for indie authors ‘no longer strictly choosing one route or the other’

There is something in the air in the self-publishing world at the moment; just ask the Alliance of Independent Authors’ (ALLi) co-founder and director Orna Ross, who has watched the sector develop over the past decade and a half. Though she still does not see traditional and self-publishing as “sitting together that much”, she believes “it’s a hugely exciting time to be an indie author”.

Former Harper Press managing director John Bond (pictured), turned CEO and co-founder of Whitefox – which launched in 2012, offering a “curated network of publishing specialists” to companies and individuals, many of whom are self-publishers – agrees.

He says: “There’s still a bit of a stigma around self-publishing, but it’s changed, because more people want to have creative control of their own books. They want to do things in a time frame that suits them, rather than hope that they will find an agent, and that the agent finds a publisher, and at some point, in the future, that book is published. New writers are saying: ‘I can do something relatively quickly and learn how to be an entrepreneurial, self-starting author.’” 

This is what Monique Charlesworth, who founded Moth Books in order to publish her own (and now others’) books, wanted to do with its launch title, her book Mother Country: “I published four titles traditionally, and I worked with marvellous people, but they didn’t care like I did about the cover, about the quotes. They weren’t necessarily great at communication and publicity.”

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