Want to Succeed at Self-Publishing? Join a Writers' Group: Tips from an Indie Author

Writing a book about living with areata—a condition in which the immune system attacks hair follicles, leading to baldness—was a way for Deeann Callis Graham to “find some peace with what was happening to [her] physically and emotionally.” The book, Head-On, was praised by Publishers Weekly as “heartwarming” and “a powerful compilation of profiles with a sincere and encouraging message.”

Before self-publishing Head-On, Graham went to writing workshops, met other indie authors, and read widely about publishing. Although she was ready to tackle the writing and design of the book, she was caught off-guard by the demands of marketing. “Marketing is a long and arduous process that I wish I would have known more about in the beginning…Most of the marketing I do is within the alopecia areata community. My biggest surprise has been the challenge of reaching that niche audience. I thought it would be easier.”

To read the full article on publishersweekly.com, click here