Zoom Book Tours: 5 Authors on Publishing in a Pandemic
wired.com – Friday January 1, 2021
WRITING A BOOK is a lonely pursuit, one that can take years of solitary work. Selling a book is another story. Authors give talks in cramped storefronts, schmooze at luncheons, and learn to casually discuss their belabored creative project as commercial content. The publicity circuit can be dispiriting, sleazy, and exhausting. It can also be exhilarating, liberating, and fun—a chance for people who spend a lot of time alone with their thoughts to feel like someone’s heard them. This year, releasing a book into the world became another task largely undertaken solo, at home, staring at a screen. The Covid-19 pandemic forced the publishing industry to reimagine its process for convincing people to buy its latest offerings. Even the industry’s fanciest nights, like the National Book Awards gala, took place as digital events, with participants glammed up and sitting at home.
WIRED asked the writers behind five of our favorite 2020 tomes to tell us what it was like to release a book during quarantine. Here’s what they said.
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