5 tips for debut authors

Phew. So, by way of the traditional route, you managed to write the book, find a publisher and get it published. So all you have to do now is relax, sit back and bask in the acclaim and glowing reviews right? Not quite. Here are a few things you’ve probably haven’t thought of in your debut outing.

Be prepared to drive a lot of publicity yourself

Unless you’ve signed up with a big publisher with a generous marketing budget that’s slated to newbies (rare, many of them are reserved for household names), a lot of the publicity is expected to be done by you. This means that, even if you are assigned a publicist to help you navigate the publicity trail, you are still expected to initiate some cold-selling of your own.

Your publicist only has a limited contract with which to help, so now is the time to brainstorm any professional literary contacts you have to assist in spreading news about your work. For instance, do you know anyone who has a books podcast? Do you have any friends who are BookTokers who can feature your book? Maybe set up a Facebook account devoted to your book, so people can find out any information about your invitations to bookshops and festivals. If you want to expand the coverage of your book, it’s prudent to show initiative and do your own networking and not rely solely on your publisher to do all the legwork.

To read the full article on artshub.co.uk, click here