A twist in the tales: Ahead of World Book Day, publishers and authors reveal why children still prefer page-turners to pixels

Despite children often being apparently glued to their screens, it seems they really love nothing more than a good read, with sales of kids’ books in the UK climbing 15.5% in a decade.

The industry, worth £290 million in 2010, netted £335m last year.

A decade ago, with the rise of ebooks, there was a fear that children’s books sales would plummet, but Publishing Scotland’s marketing manager, Vikki Reilly, says it has been one of the least affected sectors.

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