Do we need an indie kitemark?

There’s anarchy in the air. From Taylor Swift to Influx Press to Substack, artists are breaking rules, indie publishers are appealing directly to the public, and online platforms powered by author agency are springing up everywhere.

Only last week, Hamish McKensie announced we’d hit the four million mark of paid subscriptions. I say “we” because I’m part of the Substack revolution. I’m up to my spuds in it, riding the wave of indie authors finding new avenues to publish, reach readers and build community. Notice I didn’t say “sell”. Stand by, I’ll get to that. And I’ll get to the Kitemark, too. But first, a little back story.

To read the full article on thebookseller.com, click here