How the subscription newsletter service Substack is changing the writing game

One of the great surprises of the COVID-19 era is that some of the most talked-about journalism on the internet is being done through a subscription newsletter service. And, more surprising still, this business model is actually proving to be profitable. I’m speaking, of course, about Substack, a platform that’s gained prominence during the pandemic as a haven for heterodox journalists exiting the mainstream media.

The platform is now home to investigative reporters such as Matt Taibbi, formerly of Rolling Stone, and Glenn Greenwald, a founder of The Intercept; digital media heavyweights such as Vox’s Matt Yglesias; and former magazine columnists such as New York’s Andrew Sullivan. All have concerns about the direction the media is headed, and all now regularly publish pieces that it would be hard to imagine reading at their former outlets. As such, Substack has become something of a referendum on contemporary journalism and, due to the controversy surrounding many of its personalities, a contested development.

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