What's in a Blurb?: The History of Book Blurbing

It’s cliche, but books are judged by their covers. For one thing, often the cover lets the reader know what kind of book they are buying. White woman in a gown or a shirtless muscle-bound man: romance. Bright cartoon picture superimposed with san serif: young adult. Dark with silhouetted figure in the mist: mystery. Dripping font titles: probably horror. So, let’s say you’re a genre reader, have found your section in the bookstore, and are trying to find something new. The next thing to examine are the blurbs. If Neil Gaiman stans see he’s read and endorsed a book, they will be more likely to give it a try. Haruki Murakami says this book is a must read? Then read you must.

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