The Writing Course Gold Rush
litopia.com – Friday July 24, 2026

That old scoundrel Sam Brannan would have felt completely at home in today’s publishing business. Sam, you may recall, was the original promoter of California’s 1848 Gold Rush. After first cornering the market in picks, shovels and pans (paying a mere 20 cents each wholesale), Sam proceeded to run though the streets of San Francisco shouting at the top of his lungs “Gold! Gold on the American River!”.
Accounts indicate that Sam’s brilliant sales promotion all but emptied San Francisco, as most of its male population departed en masse for the mines – equipped, of course, with a Brannan shovel at an eye-watering $15 a pop. It is hardly necessary to add that while most failed to find their own pots of gold, Sam certainly found his – becoming the Gold Rush’s first millionaire.
Fast Forward 160 Years…
The industry is different, but the conversations are the same. “There’s gold in them thar slushpiles,” says one publishing executive to another. “If we had £15 for every submission sent in – why, pardner – we’d never need to sell books again!”
Suddenly, it seems as if every Tom, Dick and publishing Harriet are running writing courses, setting up seminars, organising conferences, selling critiquing services, creating writing groups, providing manuscript doctoring and generally trying to monetize the slushpile. Our industry appears to have declared open season on the naive, sometimes gullible hopes of aspiring writers. It’s the Wild West out there, and someone has to say that much of what is happening now is simply not right.
While many of these offerings are merely guilty of being extremely poor value for money – why anyone would pay hundreds or thousands of pounds for advice that’s available in any how-to book is beyond me – others are less benign.
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