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Will the chatbot novel become a new trend for book publishers?

econsultancy.com – Tuesday November 6, 2018

eBooks and audiobooks are now consumed in their droves, and yet they remain a mere alternative to the traditional paper or hardback book.

And when it comes to marketing, apart from a few juggernauts like J.K Rowling (more on her later), not many authors receive the investment or resources needed for large scale digital or social campaigns.

So, how do publishers tell (and sell) stories to a digital audience? American author James Patterson is the latest author to experiment with a new strategy. He has teamed up with Facebook to release an ‘interactive’ version of his latest novel, ‘The Chef’, on the Messenger platform.

Is it a marketing gimmick, or a glimpse at how we will consume and enjoy books in future? Here’s more.

To read the full article on econsultancy.com, click here

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