Does Twitter pitching work?

As this week’s FutureBook20 conference has shown, this is a year where change is at the top of the agenda for the publishing industry. And when it comes to changing the sort of books that get published and the sort of authors whose voices are heard, broadening the acquisition process is crucial.

Approaching literary agencies and publishers can feel intimidating to new writers, especially those who feel they don’t traditionally ‘belong’ in the trade. One way publishers, agencies and individual agents and editors have been trying to broaden the net and make the process feel more approachable is through social media.

But does it work? 

US-based pitching project #PitchMad, and Curtis Brown’s UK equivalent, #PitchCB, are two of the highest-profile examples. Richard Pike, who was one of the Curtis Brown agents supervising the hashtag, explains the rationale behind the initiative.

To read the full article on thebookseller.com, click here