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Why Writing Network Startups Are Banking On Serialized Storytelling

forbes.com – Sunday January 21, 2018

The publishing industry might not be as buzzy as film or TV, but it still attracts its share of startups: Startup database Angel List currently holds 2,261 companies under the "publishing" rubric, at an average valuation of $3.7 million.

Granted, many of these are news curators or offer website templates, but of the fiction-centric startups, the success stories are built on a strongly engaged base of users. How do these writing networks chase engagement? They master the art of page-turning addiction.

Serialized storytelling isn't new. Serialized folklore and literature includes Homer, Dickens, and 1,001 Arabian Nights. The concept adapts to new formats: Pulp fiction has profited from their heroes' endless exploits since the dime store novel, and the 1920s-era Stratemeyer Syndicate further improved on the model with ghostwritten series like Nancy Drew, the Bobsey Twins and the Hardy Boys. These books promoted previous stories at the front of the book and often ended with previews teasing the title of the next installment — and the syndicate even instructed writers to end chapters and even pages mid-scene. The result was a literal $0.50 page-turner.

To read the full article on forbes.com, click here

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