The Year That A.I. Came for Culture

The events of 2023 showed that A.I. doesn’t need to be that good in order to do damage.

This March, news broke that the latest artificial intelligence models could pass the LSAT, SAT, and AP exams. It sparked another round of A.I. panic. The machines, it seemed, were already at peak human ability. Around that time, I conducted my own, more modest test. I asked a couple of A.I. programs to “write a six-word story about baby shoes,” riffing on the famous (if apocryphal) Hemingway story. They failed but not in the way I expected. Bard gave me five words, and ChatGPT produced eight. I tried again, specifying “exactly six words,” and received eight and then four words. What did it mean that A.I. could best top-tier lawyers yet fail preschool math?

A year since the launch of ChatGPT, I wonder if the answer isn’t just what it seems: A.I. is simultaneously impressive and pretty dumb. Maybe not as dumb as the NFT apes or Zuckerberg’s Metaverse cubicle simulator, which Silicon Valley also promised would revolutionize all aspects of life. But at least half-dumb. One day A.I. passes the bar exam, and the next, lawyers are being fined for citing A.I.-invented laws. One second it’s “the end of writing,” the next it’s recommending recipes for “mosquito-repellant roast potatoes.” At best, A.I. is a mixed bag. (Since “artificial intelligence” is an intentionally vague term, I should specify I’m discussing “generative A.I.” programs like ChatGPT and MidJourney that create text, images, and audio. Credit where credit is due: Branding unthinking, error-prone algorithms as “artificial intelligence” was a brilliant marketing coup.) 

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