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Selling Graphic Novels In a Changing American Marketplace

publishersweekly.com – Saturday October 20, 2018

Over the past five years, the North American graphic novel market has welcomed a wave of new readers and grown from about $805 million in sales in 2012 to more than $1 billion in 2017. At a panel titled “Comics Readers: Who They Are and Where to Find Them,” held during the recent New York Comic Con, a group of comics professionals focused on identifying some of the consumer and cultural trends driving this growth.

The panelists focused on a new generation of comics-loving librarians and comics shop owners, the bookstore market, and the ever-growing popularity of graphic novels for middle grade and young adult readers. Long dominated by the superhero genre, the North American comics market is now offering a wider variety of works thanks to growing numbers of women, girls, people of color, and LGBTQ fans. The panel also examined the growing popularity of translations from the European comics market and a wide range of nonsuperhero material that is now available.

To read the full article on publishersweekly.com, click here

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