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Multiformat narratives open new doors for publishers

thebookseller.com – Friday November 20, 2015

Publishers are continuing to explore new models for the book - using enhanced audio and visual materials, and print-on-demand - as content is curated, sliced, repackaged and evolved in more innovative ways than ever before.

Ahead of the FutureBook Conference (4th December), which features two panels on the “new publishing”, innovators told The Bookseller that new digital products were helping them build on their assets and drive customer engagement. Others warned that publishing risked missing out on these new markets if scaleable and discoverable products were not brought to market. Just last week app developer Touchpress announced it was selling its literary and education apps, and focusing on free music apps designed for the Apple TV platform.

To read the full article on thebookseller.com, click here

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