How publishers are using augmented reality to bring stories to life
econsultancy.com – Wednesday November 29, 2017
Print sales might be on the rise, but that does not mean publishers are turning their backs on digital content altogether.
While pop-up books used to be the only way to make reading an interactive experience, the rise of augmented reality means that publishers are now able to bring stories to life in a whole new way.
But is there a demand for AR-driven books? And what are the benefits for the brands and publishers involved? Here’s more on the story, along with a few new and innovative examples.
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