How publishers are using augmented reality to bring stories to life

Print sales might be on the rise, but that does not mean publishers are turning their backs on digital content altogether. 

While pop-up books used to be the only way to make reading an interactive experience, the rise of augmented reality means that publishers are now able to bring stories to life in a whole new way. 

But is there a demand for AR-driven books? And what are the benefits for the brands and publishers involved? Here’s more on the story, along with a few new and innovative examples.

To read the full article on econsultancy.com, click here