Traditional Publishing

How paperback redesigns give publishers a second chance at winning readers – Sunday December 30, 2018

A paperback release is a second chance of sorts. If for some reason a book’s hardcover design doesn’t resonate with readers, publishers have an opportunity to go back to the drawing board and reinvigorate the vibe of the book, not to mention show off any fancy awards that might have been bestowed.

While most of us just see a pretty cover, a lot goes on behind the scenes. We asked designers and creative directors to tell us how three hardback-to-paperback redesigns came together.

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