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Abigail Bergstrom has launched a publishing consultancy and literary agency, Bergstrom Studio, “to break down the barrier between aspiring writers and the industry”.
Bergstrom Studio is a "360° publishing consultancy" which aims to help “emerging writers find their voice, turning good ideas into published books and writers into published authors", Bergstrom said. The announcement comes three months after she left Gleam Titles following five years with the company.
Her new venture will offer a range of services to help authors and build their brands. “The studio will offer an exciting range of bespoke editorial services and creative consultations, to help writers develop a commercially viable idea, finish their novel or realise a non-fiction proposal,” Bergstrom said. “The packages on offer also include IP development offerings for content formats – such as digital bookclubs, podcasts, newsletters – Bergstrom Studio will work with authors directly to help them cultivate an author brand and reach their readers.”
Pan Macmillan and The bks Agency are running a free online event all week to demystify publishing for those curious about entering the industry.
Running from 5 p.m. to 6 p.m. until 11th June, it has been organised by ERIC, an organisation which hosts immersive career festivals and an app for Generation Z creatives. Pan Mac has received more than 250 sign-ups across a range of ages and backgrounds.
The Get a Job in Publishing event series covers the publishing ecosystem and how it works, as well as providing an introduction to each of the main career paths available. Pan Mac experts include Sara Lloyd, communications director and executive sponsor for diversity, publishing director Kris Doyle, Bluebird publisher Carole Tonkinson, adult publishing m.d. Jeremy Trevathan and Belinda Rasmussen, m.d. of Macmillan Children’s Books.
The Mendocino Coast Writers’ Conference will hold its 32nd conference online via Zoom from Aug. 5 to 7.
This year’s conference faculty includes keynote speaker Wendy C. Ortiz, workshop leaders Lillian Li, Alaya Dawn Johnson, Saretta Morgan, Chris Dennis, Alex Sanchez, Suzanne Rivecca, Krys Malcolm Belc and Sam Krowchenko, and literary agents Elise Capron and Tricia Skinner, along with other special guests, writers and publishing experts. View the complete schedule by visiting http://mcwc.org.
Debate is raging in the publishing industry over whether authors are benefiting fairly from the audio and e-book boom, with concerns over the “Spotification” of books, as sales soared even further in lockdown.
Agents are urging for a greater share of royalties for authors beyond the standard 25% from these formats, while publishers argue writers do receive their fair share.
According to the Publishers Association’s recent Publishing in 2020 report, audio downloads have soared by a third to a value of £133m (+37%), while consumer digital sales rose by almost a quarter to £418m (24%), of which £267m is domestic (+29%), across invoiced sales. Over the past five years, audio downloads have risen by 241% overall.
However, almost every agent who spoke to The Bookseller revealed concern for how authors are getting the “thin slice of the digital pie”. Caroline Michel, c.e.o. of PFD, believes the situation is too rigid. “Publishers very quickly made [e-books and audio] part of the volume rights to a book, but have stuck religiously to 25% of net receipts as a royalty. You get movement on backlist books... but when it comes to frontlist titles, it is pretty set. I know that publishers for certain authors—you know, the huge sellers—can get some movement, but for most authors it is set and publishers seem to treat it as a nice add-on rather than actually a pretty established format.
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